Lead generation is the main business model for Leadicious. We acquire traffic from various AD networks (CPM networks and social media websites) and search engines (google, yahoo, msn, ask, etc), and optimize this traffic to generate high quality leads for our clients.
We are currently promoting several products for several advertisers and lead aggregators in verticals including tax services, home improvement, insurance and more.
We are currently working on a very powerful suite of PPC tools. These tools allow marketers create campaigns much faster, smart keyword grouping, and bid management. We have realized that PPC campaign development is a very crucial piece in our business and we decided to develop tools that fit our needs. These tools will be available for commercial use early 2012.
The tools are developed using the latest and greatest web framework; ruby on rails. Currently the tools are limited to keyword research and campaign development and we are working to add the bid management piece. These PPC tools include: